Birincioğlu institutionalized his company with İdeal Tarım Ürünleri Ticareti AŞ, which he founded in 2002, and became Turkey's and the world's leading fruit and vegetable supplier and distributor in a short time. Since 2002, İdeal aims to bring together different flavors from various regions of the world with Turkish and world consumers and to provide services with superior quality standards. İdeal's products are offered to the market under the Verita, Pepita and Ekopita brands.

The company has developed a service approach that closely follows every innovation and technology in fruit and vegetable cultivation, harvesting, standardization, storage, packaging and logistics. In this way, Ideal aims to offer the highest quality products to its customers by following the latest developments in the sector.